District reports continue to suggest that the cross-currents which
have characterized the economic outlook in the recent past remained
in evidence in early March. While assessments were mixed, the
overall impression which emerged was that of a still generally
robust economy, with some areas of weakness in business activity.
Business demand for plant and equipment continues to show great
strength, although output is being hampered by shortages, not only
of energy, but of many raw materials and semi-finished products.
Consumer demand seems to be holding up well, aside from the well-publicized weakness in large automobile sales, but production of
consumer goods also is being hampered by materials shortages. On the
other hand, residential construction remains depressed, and a number
of Districts report some rise in unemployment. The demand for bank
credit remains mixed.
Regarding consumer spending, a decline in automobile sales, and in
some instances a weakening of consumer demand for other durable
goods, was mentioned by a number of Districts. On the whole,
however, retail sales were reported strong by St. Louis and better
than expected by New York. Sales were also reported strong in most
parts of the Richmond District, although there were indications that
business at suburban outlets was adversely affected by the gasoline
shortage. Philadelphia reports that sales declined in February but
that retailers are cautiously forecasting an improvement in March.
Respondents in the Boston District reported production of consumer
goods to be slack, partly reflecting reduced demand, but also
because of materials shortages. Dallas reported generally strong
department store sales, but some weakening at stores specializing in
more expensive products, as well as sharply slower unit sales of the
more expensive food items, notably meat, at retail food stores.
Similarly, Kansas City attributes the recent sharp decline in
livestock prices partly to sluggish consumer demand for meat.
Several Districts, including Boston, Richmond, and Atlanta, report
weaknesses in tourism and recreation related businesses, while
Kansas City refers to generally poor power boat sales.
In the building sector, residential construction is termed weak by
Atlanta, severely depressed by Cleveland, and falling by San
Francisco, while Chicago reports that commercial and public
construction has been weaker than expected. House-builders in the
Dallas District, however, anticipate a strong turnaround in
residential construction by midyear, while several Districts,
including Cleveland, Chicago, and San Francisco, characterize
industrial construction as strong, reflecting businesses! efforts to
expand capacity.
Indeed, most Districts paint a strong capital investment picture.
Among others, Boston notes that capital goods orders are very strong
and backlogs high; 40 percent of the respondents to the Philadelphia
survey of manufacturers expect to boost their capital outlays over
the next six months. Chicago terms the demand for machinery as
intense, while capital goods producers in the Cleveland area are
more optimistic over the outlook for 1974 than they were a month
ago.
Good prospects for agriculture were also generally reported by most
Districts in agricultural areas, dimmed somewhat, however, by
potential shortages of fertilizers, farm equipment, and fuel.
Minneapolis, however, notes that fertilizers may have been
stockpiled, that many farmers have tended to overfertilize and if
available fertilizer is used more efficiently, crop yields may not
be affected.
As in previous months, growing shortages of industrial items were
also reported by most Districts. Among others, St. Louis mentions
that many firms report "frantic" searches for raw material. Steel
economists in the Cleveland District state that the demand for steel
continues to exceed capacity. Chicago and Richmond report the
shortage situation to be a major problem. In this context,
respondents in the Minneapolis District felt that price and wage
controls have contributed to bringing about existing shortages, and
should be eliminated. Similar sentiments were expressed by New York
respondents.
Regarding bank credit developments, Kansas City and Richmond report
a strong loan demand, but Philadelphia and St. Louis report a
softening of demand while a mixed picture appears to characterize
the situation in the Atlanta and San Francisco Districts.