Current comment by businessmen and bankers, as reported by the 12
Reserve Banks, continues to emphasize weakness in overall business
activity and to focus on such problems as unemployment, rising
costs, declining profits, inadequate liquidity, and excessive
inventories. In most Districts, however, the general tone of the
comment is less pessimistic than a month ago. While some Reserve
Banks report a further softening of activity through June and early
July, most indicate a growing consensus among businessmen that the
worst of the latest decline has passed and that the economy is now
bottoming out. Expressions of concern over the state of corporate
liquidity continue numerous and apprehensions over the possibility
of serious financial disorders persist. But on both counts, fears
appear to be distinctly less pronounced than at the time of the last
FOMC meeting.
Of the 12 Reserve Banks, Boston characterizes the tenor of business
comment in its District as "markedly more optimistic than a month
ago" and is joined by Atlanta in emphasizing elements of strength in
the local business picture. Cleveland also notes a marked
improvement in June, attributed mainly to the termination of strike
activity, but indicates a distinctly pessimistic outlook for July
and for the near-term future. In the remaining Districts, comment on
current conditions is predominantly bearish. St. Louis, which last
month characterized current conditions as "good," now reports "some
dampening of optimism in recent weeks." Reports from Minneapolis and
Dallas also suggest some further softening of activity as compared
with a month ago. As for the outlook for the rest of the year,
sentiment in most Districts appears to be veering increasingly
towards a belief that recovery from the current decline will be
gradual and that only a modest business expansion can be expected.
Comments on business spending suggest some further cutbacks or
stretch-outs in capital plans of manufacturers and retailers.
Specific reference to such cutbacks or stretch-outs is made in the
reports from New York, Atlanta, Cleveland, and St. Louis, with
Chicago noting declines in the orders of capital goods producers.
The St. Louis report, which indicates cutbacks only among retailers,
is notable for its contrast with the bullish outlook for capital
plans reported by that District in the last Redbook. Boston and
Richmond continue to report no substantial evidence of any
significant scaling down of capital plans. About half the Districts
indicate some degree of inventory excess, with four reporting
inventories as higher than desired while others say that businessmen
are actively holding the line on inventories. Cleveland's latest
survey shows a sizable reduction in stocks in June and San Francisco
reports that business demand for inventory loans has fallen off.
Consumer demand is indicated as less than buoyant in a number of
Districts, although New York notes that retail buying seems fairly
well sustained. San Francisco reports that personal bankruptcies are
increasing and that retail sales in the Twelfth District are likely
to decline. An apparent increase in the rate of saving by consumers
is noted in the Philadelphia District, while Minneapolis and
Richmond report some downgrading in the quality of consumer
purchases. Other Districts describe the demand for automobiles as
concentrated mainly in the less expensive models.
Comment on the employment situation is most bearish in St. Louis,
Chicago, and Minneapolis, where major firms are said to have stopped
all hiring or to be considering additional layoffs. Philadelphia
also expects further increases in unemployment and San Francisco
reports the continuation of serious unemployment in the Pacific
Northwest, with some increases in layoffs in Southern California and
Arizona. But in the Boston, Cleveland, and Richmond Districts the
employment situation appears to have stabilized and no significant
further cutbacks are expected. Atlanta also reports "no serious
deterioration" in prospects for employment.
Some instances of price shading are reported in all Districts except
Boston, although some Districts indicate that the practice remains
fairly rare. Only Richmond and Dallas report widespread price
shading. Most frequently mentioned items on which some shading is
noted include industrial goods, such as some chemicals, lumber,
steel, and nonferrous metals. Other items cited are synthetic
fibers, glass, lubricants, and large capital items. Among consumer
goods, automobiles and large appliances are mentioned. Some easing
of prices is evident, especially in the New York District, but
Chicago reports that some prices are higher and Cleveland says that
most prices are "firm or firming upward." San Francisco and St.
Louis report that inflationary expectations continue strong among
businessmen.
Most District reports mention corporate liquidity as a serious
problem, but none describe it as critical. Several reports state
that demand for bank loans by business continues strong. In two
Districts, some finance companies and industrial firms that have
been squeezed out of the commercial paper market are finding
accommodation at commercial banks. The squeeze on corporate profits
is also listed as a continuing problem in a majority of Districts.
Firms reportedly have had little success in containing rising costs,
and the expectation of continued wage pressure apparently is
widespread among businessmen.